Digital marketing trends change every year as more businesses join the market and as new technologies come out. In this article we will be discussing the trends that will continue to influence this market in 2023.  The purpose is to provide assistance to business owners and marketers by providing fresh ideas for marketing, assisting them in analysing their budget investments, and assisting them in putting together their plans. When companies explore strategies they may use to achieve a competitive advantage by making use of some of the most recent technology, there is usually a significant amount of interest shown in the topic.