Looking for email marketing tips to create a copy that actually converts? Don’t worry! Even if you’re a good copywriter, you want to know more and more. And instead of wasting time fretting over it, start looking for the solution. You’ll find some really beneficial tips to understand how to write a marketing email copy that sells.
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Create A Marketing Email Copy That Converts
Since email marketing is still the dominant form of marketing in business, you need to make every effort to identify yourself to your readers, maintain their interest, and accomplish your marketing objectives. And that’s where we come in with our tips on how to write a marketing email copy that sells and brings the best possible results from your campaigns.
We teach you how with a few simple ideas and a little bit of work, you can write killer emails. And watch how they grab the attention of your audience and create a connection that will grow stronger over time.
Write A Catchy Subject Line
For a marketing email copy to convert the emails need to be opened first. Your readers won’t open it unless it’s relevant and intriguing and drives action. Subject lines are vital. It may be short, but it can determine whether your copy is read. Over a third of subscribers will open your email based on the subject line, so make it count. Give your subscribers a reason to click. There are a few ways to do this, but the best one depends on your business and brand voice.
Consider these factors when brainstorming your next subject line:
- Short subject lines (six to ten words) have the highest open rate. Most people read emails on their phones. If your email subject line is long, mobile users won’t get the whole story and won’t click it.
- Use of action verbs will help subscribers know what to do before opening the email.
- Using real names in “to” and “from” fields increases open rates. Consider email a personal medium. It’s refreshing to see an email from a person instead of a company.
Choose The Right Words – Stir The Imagination
In email marketing language is very important. The words you use in emails affect how they are received. Your story will be easier to visualise and more interesting. It can also help your emails stand out from company newsletters.
To stir the readers’ imaginations, appeal to their emotions, and get them to act, you must:
- Replace generic info with details. Extra points if you describe how something smelled, tasted, or made you feel.
- Keep readers guessing with small gaps (e.g., “You won’t believe what happened next”). This keeps your subscribers engaged, so they’ll read to the end.
- Engage readers with dialogue. It can make them feel like they’re right there watching the conversation.
- Maintain a casual tone throughout. Write like you’re telling the story in person. Avoiding formal language will make your email feel less stiff, and people will relate better if it uses everyday words.
How To Write A Marketing Email Using Psychology
Create that sense of urgency. It is a smart strategy in writing a perfect email copy. For companies that sell their goods or services online, it’s important to generate a feeling of urgency among potential customers, particularly when they are retaining a sale or a limited-time offer.
As human beings, our brains are hardwired to react in predictable ways to particular types of information that are presented to them. Because of this, applying psychological principles can assist you in developing email marketing campaigns that are more likely to be profitable and successful. The following are some of the contributing factors that lead readers to click:
- We suffer from fear of missing out (FOMO) because we do not want to give up anything. Because of this, promotions with a limited time frame are very successful. If you use the words “scarcity” and “urgency” in your email, you will get more clicks. That also applies to having an insatiable curiosity.
- Option of colour, given that individuals have varying responses to various hues. One effective application of this would be in call-to-action (CTA) buttons.
- It is possible for pictures of faces to elicit the emotions that are shown on those faces or to direct the gaze towards a CTA.
- Readers are more likely to read your emails if social proof demonstrates that other people who are similar to them believe that they are great. In addition to that, there is personalization.
Email Marketing Tips For Getting Personalised
Personalising is important when you write a marketing email. Subscribers know that the emails they receive also go to many others, but they’re more likely to open yours if you personalise it. Adding the subscriber’s first name to your email copy is one way to personalise your subject line, but there’s more to it than that.
It’s important to segment your audience and personalise each copy. By segmenting the audience, you can create more personalised emails. Imagine you’re emailing one person. Imagine talking to a friend or customer. Tell them what’s exciting and what to do. Conversable.
Personalization can boost open rates by 50%. 122% ROI from personalised emails. Birthday emails generate 342% more revenue than regular promotions. So the question is how to personalise.
- Use website and social media analytics to see which topics, products, services, or messages get the most attention.
- Use lead forms to collect email addresses with additional fields to personalise.
- For a smaller subscriber database, use an email lookup tool to find a customer’s name, company, server location, and social media profiles.
Write An Email Copy That Converts
If you had just found out about an awesome new video game, would you immediately message or phone all of the people in your contact list to tell them about it? No, you’d talk to only those individuals that have an interest in video games.
In a similar vein, you shouldn’t send the exact same email to each and every one of your subscribers. If you create generic emails and send them to everyone on your list, they won’t resonate with anyone, and they won’t convert either. And if you are still sending out generic email blasts, the time has come to put a stop to that strategy of email marketing.
Instead, categorise your subscriber list according to age groupings, purchasing habits, when they joined up, what they’ve clicked on in the past, and any other variables that make sense for your business and its brands.
Spend some time getting to know your audience. That will make it easier for you to make the email copy as you will already have an idea of what they are looking for.
How To Write A Marketing Email By Storytelling
Email copywriting is a kind of storytelling. Whether they are three sentences or three hundred pages long, stories have the power to captivate and remain memorable. You can work on writing a marketing email by using storytelling in the following ways:
Share with your audience the background information about your most recent product or service and how it came into existence. The conclusion will pique the readers’ interest, and it will also serve to highlight the qualities that set your products and services apart from the competition.
You can share a condensed version of a success story and then link to the full story for more information about the topic.
Even better, you could start by describing the customer’s problem in a way that resonates with your customers (think of the P-A-S formula), end with impressive (quantifiable) results, and then finish off with CTAs like “How did we do it?” and “Find out here”.
Use your imagination and share a personal story at the beginning of the email to set the tone for the conversation. This strategy of email marketing is demonstrated exceptionally well by Sleeknote; however, for the sake of clarity, we would advise getting rid of all of the line breaks in the example.
Email Marketing Tips For A Compelling Call To Action
The secret of a successful marketing copy is an ideal call to action. Yes! The call to action, or CTA, is the most important component of your email marketing campaign, other than the subject line. Because that’s what will convince subscribers to convert, or do exactly what you want them to do.
Writing a compelling call-to-action typically boils down to establishing a sense of urgency and securing the interest of your customer with your accompanying text and the call-to-action button that is displayed alongside it.
This could be something substantial, like enrolling in your course or joining your membership programme, or it could be something insignificant, like reading a post on your blog or adding you on Instagram. You must, however, conduct research into the calls to action that are the most successful in your particular industry and then modify them so that they fit your requirements.
Increase engagement with the given email marketing tips. Promote a new product or service, provide a memorable customer experience, convert leads into customers, enhance your brand identity, and connect with your audience.
Knowing your audience and how to serve them is important to great email copywriting. From the minute your email lands in a subscriber’s inbox and they start from your subject line all the way to your call-to-action, keep it short, simple, and effective. With a few easy concepts and a little extra experience, you can understand how to write a marketing email and what makes a marketing email copy convert. It will eventually help you with stronger campaigns and higher sales figures.