What Is Gen Z And What Is After Gen Z
All the TikTok dances, social justice warriors, and self-care bring to mind one thing – the Gen Z. It is being predicted that Gen Z’s 18-25-year-olds will determine the future of the world. And while the older generations feel the most estrangement from Gen Z, the rest of the world can’t help but admire them.
What is Gen Z and what makes it unique?
To understand Gen Z, we must explore their online home. Gen Z is tech-savvy due to the “Internet Explosion” of 1994-1996. This phenomenon has revolutionised communication, socialising, and business. Pew Research Center: Millennials grew up with social media, constant connectivity, and on-demand entertainment and communication. After 1996, these are simply assumed. Video games, social media, and streaming services are often mentioned, but the COVID-19 pandemic revealed Gen Z’s talent.
As technology is ingrained in education and everyday life, most Gen Zers don’t remember a time without laptops, tablets, and smartphones. Googling your way to success may sound odd, but it’s one of Gen Z’s most effective tech strategies. Gen Z is a problem-solving generation that has adapted quickly to the world of technology. Their keyboard speed and web savvy make Gen Z natural-born tech experts.
The 21st-century generation is now infiltrating businesses worldwide. Growing up without the internet and smartphones has created the first generation of tech-savvy workers. Gen Z is more likely to attend college and have a college-educated parent than their predecessors.
This generation has become more independent thanks to the internet. Gen Z is complex, creative, and wants to change the world. They have different values than their predecessors, so employers must understand how they operate to achieve results. Gen Z is growing up in an era of nontraditional job opportunities. Employers will soon be looking for this generation of observers and tech enthusiasts to oversee the increasingly technological nature of the workplace.
What Is After Gen Z? What Is Generation Alpha?
The generation after Gen Z is Generation Alpha. The children who fall under the category of “Gen Alpha” were born between the years 2011 and 2025 approximately. This is the first generation to truly be considered “digital natives,” as members of this group have spent most part of their time using digital technologies such as smartphones, tablets, augmented reality, and virtual reality gadgets. They are therefore very dissimilar to older members of the Millennial generation.
This generation maintains an exceptionally high level of connectivity, spending more time in front of screens than any other generation, including Gen Zers, who are quite sophisticated when it comes to technology on their own. They are proficient in the use of digital learning platforms as well as learning through gaming. They are placated by various implements. They are also expected to provide their own form of entertainment. Therefore, the consumption of media and distinctive consumer habits, such as watching videos on YouTube, are regular parts of their lives.
Gen Alphas are predicted to become the generation with the most purchasing power in the annals of history. They will experience an unprecedented rise in creativity, education, and self-care as they spend more time pursuing their passions, prioritizing mental wellness, and seeking education for the pure joy of learning, thanks to the dominance of apps and their increased time availability compared to previous generations.
Top Gen Z Trends For 2023 – Forecasting Future
Gen Z is interested in social transformation. Instead of becoming victims of circumstances like their ancestors, it wants to solve problems. These solutions lead to significant social media campaigns that question these structures. For example, Gen Z has been quite loud about climate change, compelling huge industries to either contribute or become obsolete.
The world will never be the same. From 2023 and beyond, the following will be the top Gen Z trends going to change the world.
2023 Workplace Trends
The workplace has changed more in the last 5 years than in the 50 before. COVID-19 has forced firms to be more imaginative in how they deliver products and services and manage their workspaces.
Gen Z or Zoomers are about to take over. Zoomers are digital natives who anticipate diverse, adaptable, collaborative, and respectful organisations. Because they’re digital natives, zoomers may be more tech-savvy than older cohorts. Those with more work experience may need to upgrade their abilities. Organisations that want to prosper in 2023 will prioritise training.
Increasing Demand Of Hybrid Work
In 2023, analysts predict more companies will value results above inputs.
Experts say the average worker is mentally productive for three hours, and not consecutively. There’s no one-size-fits-all productivity solution. Given the same task, two workers may take different lengths of time. Instead of an 8-hour workday, focus on results. Quantity vs. quality.
For Boomers, inflexibility is a deal-breaker. Many workers, especially Boomers, prefer organisations that offer remote work and office visits as needed.
Because many organisations hire from across the country or globe, there may be no central office. For this scenario and individuals who prefer to work with others, co-working facilities were formed. In 2023, more workers will use coworking spaces to network and reduce loneliness.
More Job Hopping For Zoomers (Generation Z)
The days of working from 21 to 65 are over. Experts anticipate that the average Gen Z worker will have over 15 occupations.
Zoomers view each new job as an opportunity to advance their career.
After learning all they can from one company, they move on to another to use their abilities ( and get paid for it).
To retain employees, offer great perks, excellent pay, and training. Be careful to give your employees a better feeling of purpose. Sustainability is key, as is social responsibility. Zoomers are concerned with social responsibility and want to work with organisations that care.
Travel Trends 2023
Following two years of confinement, members of Generation Z are looking for some excitement. More than one-third of members of Generation Z have expressed an interest in travelling on their own, indicating that there is a desire to take risks after the pandemic.
The most recent statistics on travel find that 35 percent of Gen Z members believe that the safety of lone travellers’ would be a significant concern if they were planning a holiday or trip tomorrow. This finding suggests that solo travel could be a lucrative market for businesses to zero in on by 2023.
Highly Influenced Gen Zs
Gen Zers rely heavily on social media to make decisions, including travel plans.
60% of Gen Z think social media ads or postings by friends/family or celebs/content creators affect where they travel. This shows brands that commercials and influencers are an effective approach to market tourism to Gen Zs.
Want to locate them? Well, Instagram is the platform where advertising resonates most for Gen Z, with 24% stating they’ve clicked on a promoted post/ad in the previous months.
When connecting with and marketing to Gen Z, here is your breakdown of the appearances, lifestyles, and brand preferences of the five core cohorts:
- Fluidity, adaptability, and a luxurious edge define this group. With classic streetwear-led pieces, their approach is more a blend of comfort and sophistication.
- No matter their interests, this group is influenced by sportswear. Gen Zers prefer to romanticise their work experience while preserving a work-life balance, their clothing designed to fit both needs.
- Swedish influencer Matilda Djerf’s seasonless label Djerf Avenue is ideal for these Sports-Luxe Gen Zers. It reflects the group’s clean, elevated simplicity by blending workplace clothing and dressed-up everyday wear.
- Casual and natural are the style preferences of Karma enthusiasts’ fashion while yoga-toned flesh is a part of their aesthetic.
- Connectivity, planetary health and wellness being important to this group, they are seekers of nomadic spaces, yoga schools, spiritual music and fortune telling.
- Brands with eco-conscious products can offer this cohort the nature-led aesthetics, which aren’t typically considered beautiful but have a mix of experimentalism and sensibilities. Milan-based Garbage Core is a much preferred brand using deadstock materials and second-hand clothes.
- These Gen Zers practically live in cyberspace, engaging more with digital fashion and creative expression. They are shaping their virtual realities to match their wildest fantasies.
- They prefer engaging with smaller communities and content creators. Beyond digital, they enjoy raves, festivals, and travel and events with hybrid elements exploring time as an artistic medium.
- Members of this cohort are drawn to softer, ethereal, more spiritual styles. The Unseen (UK) just launched Colour Alchemy, the first heat-reactive, colour-changing hair dye, and Japanese “thermochromic” label Rensuke Tokyo entices them just as such clothes do.
Generation Z Predictions For 2023
- Global Ad Trends predicts that generation Z will spend 13 hours per day consuming media in 2023. This age cohort will be spending 177 minutes on social media, an hour and a half on OTT, and almost an hour on podcasts.
- Decentralised social networks will be ruled by Generation Z in 2023. BlueSky’s AT Proto is an example of a decentralised social network that could house all modern social media apps. Talkwalker’s “Conversation Clusters” data visualisation tool highlighted decentralised social network trends, predicts two leaders by mid-2023.
- Fintech apps that integrate crypto with social media and e-commerce could become mainstream.
- The use of AI-based predictive intelligence for social media campaigns would start to increase.
- Expect more companies to embrace social media as a primary channel for customer service in 2023, making it possible to respond to inquiries from customers quickly and effectively regardless of the platform they choose. Communities will be more important to brands than personas.
- In an era of fake news and hyped product reviews, customers use social media to develop brand confidence. 2023 brands should be more approachable with honest content.
The members of Generation Z are unlike those of any other generation that has come before them. They have a wide range of perspectives, are well connected, and are not afraid to voice their judgments.
What is Gen Z but the so-called Zoomers, the demographic cohorts – successors of the millennials and predecessors of Gen Alpha. And yet, since so many members of Gen Z are still under the age of 18, the trajectory of this generation’s destiny may shift radically in the years to come.
Gen Z trends and predictions are something that we will all want to keep ourselves updated about. That’s because this generation is most likely going to have an impact on societal issues with its capacity for ever-increasing purchasing power.